Electronic Arts Shocks The Video Game Industry

The overall game company known for the Madden video games and Lord of The Rings game titles (Electronic Arts) has decided to buy BioWare/Pandemic. Electronic Arts wants to open their checkbook and plans on spending an estimated $ 860 Million to purchase BioWare/Pandemic. This can be a brilliant marketing strategy by Electronic Arts. They've been making fantastic decisions since 2005.

When Electronic Arts bought the exclusive rights to the NFL, it prevented 2K Sports from using actual NFL players in their game. Consequently, Madden 2006 obliterated the sales of any 2K Sports game that year. Then, Electronic Arts did the remarkable Lord of The Rings games. Next, they delayed the release of the Crysis demo to avoid low sales due to Halo 3. Electronic Arts keeps making unbelievable decision after unbelievable decision. There is no-one to deny the success that Electronic Arts has received with games like Madden, Quake Wars, and the newly released The Orange Box.

The future looks bright for Electronic Arts. They are likely to be earning so much money from games such as Army of Two, Hellgate: London, Spore, Crysis, Mercenaries 2, Rock Band, The Simpsons Game, and Significance of Speed ProStreet. Moreover, Electronic Arts will own the rights to MASS EFFECT!!! What does all this mean for Electronic Arts? It's too early to infer the intentions of Electronic Arts, but there's intense speculation that the highly anticipated game Mass Effect will no longer be an Xbox 360 exclusive. Mass Effect might be a multi console game and be ported to the PlayStation 3. The game continues to be slated for a November 2007 release date on the Xbox 360, but Electronic Arts has not eliminated a PlayStation 3 iteration of Mass Effect.

For right now, BioWare/Pandemic and Electronic Arts are separate gaming companies. January 2008 is when Electronic Arts will overtake BioWare/Pandemic. PlayStation 3 owners need to doff their caps to Electronic Arts if they can pull something like this off. If Mass Effect concerns the PlayStation 3, then owners of the PlayStation 3 can give Electronic Arts a ranking ovation.

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