New Photo Apps Empower Photographers And Artists With High Tech Tools

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Pittsburgh, PA (PRESS RELEASE) / Photographers at all levels of skill will be delighted with the introduction of four new "apps" that will improve the quality of the images they "shoot" and bring new abilities to the home or studio of anyone while saving both time and money. With this technology, the power of professional retouching, high-dynamic range imagery, chroma key, vintage 'looks', image repair, and restoration are only a few clicks away. Rather than spending hundreds of hours learning these techniques separately, this new technology is fast and intuitive for any user.

HDR Kit App
Traditionally, a multiple images are needed to produce HDR (which stands for high dynamic range) images. HDR typically uses separate pictures to produce a single photo. HDR is used to manage contrast, the range of light and darkness in a photo. It accomplishes this by adjusting the exposures in the separate images, then merges them into a composite image. The result is an image that more closely shows what the eye processes instead of what the camera records. HDR is great for landscapes, city-scapes, or any place the photographer wants to use light as a way to tell a better visual story. Rembrandt did this with paint. Ansel Adams did it with photography, and now so can everyone else. The new HDR KIT takes away the barriers of ‘standard’ photography to bring the power to easily create HDR images with standard photos. Increased latitude, saturation, sharpness, and contrast hallmarks of tone mapped High Dynamic Range photography are now possible. Think about what Rembrandt might have done with this kind of technology.

Retro Lab
Many cameras and smart phone cameras have a sepia effect, but there is more to producing photos that appear authentically "vintage" than a brownish half tone. Where is the grain and texture of prints from the Instamatic camera ? Or chemical process ? Or the under or over exposure granted by one aperture opening that is mechanical and not computer assisted? Retro Lab app does all of this and more. It is a photo processing powerhouse that extends well beyond any typical 'vintage filter' setting. Users can do their manipulate color and tone, apply film stock and grain emulations to depict the image as it would have looked on various filmstocks with various processes.

FastKeyer
For photographers who want to put their subjects into a different setting without the burden of actual travel and set up, a Chroma Key background is needed. Chroma Key is a blue or green background against which the subject is photographed. Afterwards, the mono colored background is removed and replaced with the desired background. Television and movies use tyhis process to put actors into settings that would be far too expensive or dangerous to actually shoot. Newscasters and the weather reports are also done with this type of process. The FastKeyer app creates mattes from green or blue screens faster and with fewer steps than other, similar programs. FASTKEYER is developed on unique Phyx keying technology, which has been used by companies like Apple, Paramount Pictures, Walt Disney, Fox Sports, and many more, due to its speed and precision.

Repair Lab
One rule of photography is that it is very difficult to make a bad image into a good one with post-processing alone. This rule will have to reconsidered, as Repair Lab can remediate tone, color, remove haze, banding, relight skin, hide scars and blemishes and render the most unappealing into a portrait worthy photo. All the photographer will need is the frame (not included). Controlling the color, contrast, sharpness, skin tone, and more, can render stunning images in seconds.

Conclusion
The primary benefit of these apps, whether used together or separately, is the saving of time and money. Photoshop is the choice of many, and is the package people will think of when considering software assisted photo rehabilitation. But learning Photoshop is tedious. The package from Adobe is expensive and comes with functions and capabilities most people will never need or be able to learn. With these four new apps, all the know-how the most seasoned Photoshop user will ever have is included at a fraction of the cost. The time to learn how to use them is a small fraction of what is needed for other packages. Users can finish images with these apps before Photoshop is even finished downloading.

Fast Keyer link: https://itunes.apple.com/us/app/fastkeyer/id1010522953
HDRKit link: https://itunes.apple.com/us/app/hdrkit/id1018385711
RepairLab link: https://itunes.apple.com/us/app/repairlab/id1018397114
RetroLab link: https://itunes.apple.com/us/app/retrolab/id1018398592

To learn more go to: http://www.phyx.biz.

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