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The American Advertising and marketing association defines advertising and marketing as the activity, set of institutions, and processes for making, communicating, delivering, and exchanging offerings that have value for customers, customers, partners, and society at massive. Sales Manager: The sales manager has a sales team below him, and is responsible for attaining sales targets by way of motivation and counseling. Regional Sales Manager: The regional sales manager is accountable for obtaining his sales group to attain the sales target in a area allotted to him. He oversees the sales and prepares reports entirely by himself for the area that is below his duty.
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As a result, market segmentation indicates dividing the total market into distinct sub-markets that have equivalent characteristics with reference to shoppers. The person purchasers inside each segment are related in terms of their desires, expectations and purchasing energy and advertising and marketing programme will be drawn for every group in order to boost consumer satisfaction and sales promotion. This strategy of market segmentation is far better as compared to the approach of treating the complete industry for a solution as a single entity and use only one advertising and marketing mix for the marketplace (marketplace aggregation / mass marketing and advertising approach).
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